I Notice That My Physical (Mailing) Address Is At The Bottom Of My Auto-Responder Emails - Can I Change This? Follow
Yes. However, all messages MUST contain a postal contact address for the sender.
You can modify the address that appears in your messages, but it must be a valid one where you can receive postal mail. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’re renting from somewhere like the UPS Store.
According to the CAN-SPAM act of 2003, all email messages must:
- Offer a method for the recipient to opt-out (unsubscribe).
- Contain the sender's valid physical postal address.
The CAN-SPAM Act is a U.S. law that regulates commercial email.
If you are uncomfortable having your physical postal address listed, one option is to purchase a P.O. Box or a box from a Mail Center Store (like UPS).
(NOTE: If you live outside of the United States. Check with your Postal Organization for alternative address options).
This is a good thing to do if you are starting a new business anyways.
FYI - When Devon Brown first started out he used his home address for the first 3 years or so. During this time he had only received one piece of mail from a subscriber and it was a Thank You card. :-)