Your opt-in rate is the number of total subscribers that you received while your traffic was running (including anyone who unsubscribed), divided by the total number of clicks purchased.
You purchase approximately 100 visitors to your opt-in page and receive 21 subscribers. Your opt-in rate is 21 ÷ 100 = 21%
You purchase approximately 100 visitors to your opt-in page. You get 25 subscribers, but 5 decide to opt-out (unsubscribe). In this case, you still had a total of 25 subscribers. Your opt-in rate is 25% ( 25 ÷ 100).
If you have any question regarding your opt-in rate, you can contact our support team by:
1. Clicking on the “HELP” bubble in the lower right-hand corner of your screen.
2. Type in the word "Contact", then hit Enter.
3. Click on the blue button in the lower right hand corner that says "Contact Us"
4. Enter your details and your question and click "Send"
You can also contact us by emailing firstname.lastname@example.org or calling +1 678 894 1982 (M-F 10AM to 6PM Eastern Time)